our experience
clients and case studies

E&E Public Relations’ clients span a wide range of technology market segments. We’ve helped companies at all stages meet a multitude of opportunities and challenges. Our current clients lead fast-growing market segments including broadband networking, semiconductor manufacturing technology, intellectual property, wireless and digital imaging.

Active Clients

• Amulet Technologies – Developer of GUI software for embedded systems
• ARC International – Developer of tools and intellectual property
• ASML – A world leader in advanced technology systems for semiconductors
• CSR – Designer and manufacture of Bluetooth enabled RF devices
• Centillium Communications – A leader in ADSL broadband access
• General Motors – The world’s largest vehicle manufacturer
• Kodak – The leader in helping people take, share, print and view images
• PMC-Sierra – Maker of technologies used to capture, store and transmit information
• Raychem (Tyco Electronics) – The largest passive components supplier in the world
• TSMC – Creator and leader of the dedicated semiconductor foundry industry
• Virage Logic – A leading provider of semiconductor IP platforms
• Ziptronix Inc. – A spinout from Research Triangle Institute focused on semiconductor bonding technology

Former Clients

• Ericsson – The largest supplier of mobile systems in the world
• Juniper Networks – A leading global provider of networking solutions
• View Logic (Mentor Graphics) – A leader in electronic design automation
• MIPS Technologies – Provider of processor architectures and cores for embedded systems
• Intel – The largest supplier of semiconductors in the world
• Y-Media – A leading developer of CMOS image technology

Case Studies
E&E Public Relations presents the following case studies to illustrate the firm’s capabilities and proven results:

Ziptronix Inc. – Re-launching a Company

Objective: To educate the industry on a completely new semiconductor manufacturing technology while concurrently introducing a start-up company and its core technology to several different market categories within the semiconductor industry.

Situation: The company had unsuccessfully launched an extremely complicated technology to the media as an alternative to traditional methodology. Although a spinout of a reputable university research facility, the company had no Silicon Valley presence or clear semiconductor affiliation. The messaging was based on a recent engineering discovery and very difficult to comprehend outside of the university research community.

What E&E did: The first challenge was to convince management that it had a newsworthy story to tell. E&E Public Relations recognized that Ziptronix was blessed with an articulate and charismatic spokesman, Chief Executive, Doug Milner, who could explain the technology if he understood what was relevant for journalists.
E&E Public Relations took a two pronged approach; first the agency helped Ziptronix’ management to identify the tangible business benefits of the technology in a simplified way that could be spoon-fed to the less technical publications throughout the education process. Secondly, E&E created began targeting a more technologically focused publications that would understand and get excited about Ziptronix’ technology.

Results: The results were overwhelming with three magazine covers in its first six-months of the campaign.

• EE Times – Magazine Cover
• Semiconductor International – Magazine Cover, November 2002 and November 2003
• A2C2 – Magazine Cover
• Additional coverage in EE Times and Semiconductor International as well as Silicon Strategies, Solid State Technologies, Advanced Packaging, ECN, Small Times, EDN Magazine, Electronic Business, Electronic News, CommVerge, ChipScale Review and many others.
• E&E has written more than seven technical contributed articles for various publications for Ziptronix bylined articles

Centillium Communications – Educating the Market

Objective: To make Centillium Communications a recognized innovator in broadband access.

Situation: Although company leaders realized the value in public relations, institutionally speaking, Centillium’s disposition was largely customer-focused and engineering-driven.

The company was ready to make a significant technology disclosure to launch an ADSL technology far more advanced than competitive solutions. Centillium’s messaging was extremely complex and multi-faceted.

What we did: First, E&E worked with Centillium’s marketing team to focus their energies on making the message more palatable and tailoring it specifically for the trade media. The agency explained that the trade media has a checklist of requirements it desires before it produces any story and sat down with the entire marketing team to make sure they understood this key requirement. Next, E&E worked with Centillium to break the technology disclosure into component parts and scheduled a series of three releases instead of one large disgorgement.

Finally, E&E Public Relations provided Centillium with the appropriate way to meet the press that enabled them to get their message out to a very receptive audience in the trade press. E&E introduced Centillium to embarking on a media tour that allowed the company’s most dynamic spokesman, Todd DeBonis, VP of Sales and Marketing, to establish bona fide relations with the press for the first time.

Results: During the initial tour, Centillium established its eXtremeDSLmax technology as the underpinning for future product disclosures. The message was still complex but by laying the groundwork, E&E ensured that Centillium’s message was brought to the attention of all the key players in the media and was presented to them in a way that resulted in coverage that surpassed the client’s expectations.

• The two subsequent media tours introducing products based on eXtremeDSLmax garnered even more coverage than the primary launch and Centillium’s reputation as an innovator was firmly entrenched. ADSL semiconductor launches from competing companies did not result in the amount of coverage that Centillium was able to enjoy.
• Centillium’s media campaigns key coverage:
  • Commverge/EDN Magazine – Magazine Section Cover
  • Electronic Design – Cover Story
  • Articles in Investor’s Business Daily, EE Times, Electronic News Online,
     Semiconductor Reporter, and Electronic Products as well as others.
• Perhaps the most significant takeaway is that Centillium is now considered a tier-one semiconductor vendor in the media’s perception and company officials are now on a first-call basis for reporters seeking comment on industry news.