profile
profile, philosophy and, growth strategies

E&E Public Relations was founded in 1997 by Motoi Onari to offer a full range of public relations and marketing services to technology-based businesses. Launched with the goal of fusing together the best practices of American public relations and an in-depth understanding of the Japanese culture, the firm quickly established itself as a leading Japanese PR firm with a broad range of clients from Fortune 500 companies to start-ups.

By July of 1999, E&E Public Relations advanced to one of the top three technology-based PR firms in Japan. Fueled by a growing reputation for strong tactical execution with an eye towards global strategy development, the firm was asked by several of its clients to duplicate its Japanese results in the United States. In response, E&E expanded its U.S. headquarters and began representing its existing clients in both Japan and the U.S.

Today, E&E Public Relations has grown to a staff of 20 professionals supporting 12 clients. E&E provides clients with strategic, results-oriented public relations and marketing programs that help them reach their intended targets – whether in a sharply defined niche market like Japan or a broad global marketplace. The firm’s programs are guided by research. They range from traditional media relations to special event promotions and the creation of marketing alliances and industry coalitions. E&E is unique in that it offers clients Japanese and U.S. outreach with the focus of a technology-based boutique agency.

Philosophy
E&E Public Relations can best be defined by its mission – To always deliver high-value, high-impact communications services that get results.

During the formative days of E&E Public Relations, its co-founders recognized that traditional U.S.-based PR models had grown too cumbersome to deliver meaningful results for high-tech start-ups and/or fast-moving corporations. So they simply rewrote the rules – designing a new client-focused model that results in a more powerful, flexible and efficient PR approach for clients of all sizes.

By maintaining a small elite team comprised of more proven PR pros than junior staffers, E&E Public Relations ensures that every client works closely with at least one team member who has ten or more years of PR experience. E&E’s automated budgeting and project tracking approach allows senior staff to focus on delivering meaningful results for clients.

Combining the accessibility and personal care of a boutique agency with the longstanding media relationships and expert strategic counsel of the largest, most established PR firms, differentiates E&E Public Relations’ U.S. service offerings from the hoards of other firms vying for business. The firm recognizes that the most innovative plan means nothing without the persistence and expertise necessary to execute it. At E&E, the staff’s passion for their clients’ shows in everything the firm does, from daily media relations to in-depth strategic messaging. The E&E team sets high standards and strives to always deliver high-value, high-impact communications services that get results.

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Growth Strategies
E&E Public Relations has seen amazing growth during a time when other PR firms have been forced to reduce staff. Already one of the top three technology agencies in Japan, E&E Public Relations became one of Silicon Valley’s fastest growing PR agencies, with more than 100 percent revenue growth from 2001 to 2002 and projected growth of more than 125 percent in 2003. Today, E&E Public Relations has grown to a staff of 20 professionals, in three offices, serving 12 clients.

Core to E&E Public Relations philosophy is the idea that boutique agencies make high-value, agile partners for technology firms. As the firm enters 2004, it plans to shift from a rapid growth strategy to a more targeted approach. To insure that the firm continues to deliver on its mission to always deliver high-value, high-impact communications services that get results, revenue growth for 2004 is targeted at 30 to 40 percent or projected total revenue of $2.1 million U.S. dollars.

To achieve these goals E&E is planning the addition of another U.S.-based account team consisting of four people focused on expanding the firms growing intellectual property and advanced semiconductor practice. The firm expects that growth will continue to be powered by referral and the organic growth of existing client relationships.