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public relations – marketing
and consulting – localized services
Public Relations
1. Full Service Public Relations and
Media Relation Services
2. Private Press Show and Private Press Interview
3. Event Management / Exhibition Management, Seminar Management
1. Full Service Public Relations
and Media Relation Services
In Japan, there are many publications that specialize in the computing and
electronics industry. Each publication has a strong influence in the specific
trade industry they support.
A news release issued in US must be translated into proper Japanese, highlighting
the correct features for the Japanese market. This is necessary to get attention
of not only the press but the customer. Unless a product has significant
meaning in Japanese market, even if it accepted in the US, it is not accepted
in Japanese market and dose not have any value in Japan.
In Japan, Web publications are more widely
read than printed publications in the computer and electronic
market. Through the Web, we can provide information to people
in the computer and electronics industry very clearly ,quickly
and extensively. E&E have established strategic relationship
with these publications providing you with the most effective
PR.
2. Private Press Show and Private
Press Interview
Press interviews and Private Press Shows are important elements in your total
overall messaging and press relationships. A clear message specific to Japan
must be delivered. Private Press Interviews builds personal relationships
between your company and the press.
In Japan the quality of your relationship is a major
factor in how successful you will be in getting media coverage. Private
Press Shows must be well coordinated and impressive they are used when
doing a major news announcement.There are cultural and industry unspoken
rules that must be followed to have a successful event.
3. Event Management / Exhibition
Management, Seminar Management
Japan is a world leader in the computer electronics industry. Throughout
the year, many exhibitions are held in Japan. Participating these exhibitions
in Japan is one of the most effective ways to deliver your message to both
customers and the media.
E&E provides the following services, booth design,
graphics, presentation outlines and messaging. The graphic element
and message must be specific to Japan and is very difficult to manage
remotely and still have an effective message. Technologies that are
complex or cutting edge, may require seminars to effectively deliver
your message. A seminar forum is very effective to educate and at the
same time deliver a message. Information must be delivered in a the
Japanese education style.
Marketing and Consulting
E&E maintains their finger on the pulse
of the computer and electronics industry. Our services full services
market research projects such as, competitive information, market
segmentation, marketing strategies, business development and
corporate strategy development. Most projects are done on a project
and are tailored to fit your budgeting needs. top>
Localize Service
" Localize Service" means
more than translating the message for your products and service
for Japanese market. It means localizing it to effectively carry
your message to the Japanese market. For example, designing printings
,sales promotion goods ,making and managing homepage,etc.
Addition to PR activity, such as localizing activity is necessary for introducing
foreign products to Japan. It is a myth that English is the universal language. To
effectively utilize the Internet your content must graphically appeal to the
Japanese and be written in the Japanese language.
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